Alright, we’re calling it: The rose-gold makeup trend is one of the prettiest things to happen to our faces in, um, forever. We’re more than OK with the fact that this shade has completely taken over the world (our world, at least) in the form of pinkish-blonde hair dye, glimmering peach highlighters, and, our personal favorite, eyeshadow palettes. Because seriously, what’s better than a brand-spankin’-new eyeshadow palette filled with square after square of shimmery pink and gold-flecked shades, mixed with warm taupes and matte plum shadows? The answer is nothing.
But whether you agree or disagree, we’re still forcing a brand-new, perfectly pretty, rose-gold eyeshadow palette onto your life right now. Because this trend isn’t going anywhere, and we like you too much to let you keep using your blah browns and tans for another season. So swipe on the sheerest of light-pink shades, or blend on every stinkin’ color in the palette for the boldest, most dramatic rose-gold look. And to help you find your new BFF, we’ve rounded up our favorite 13 palettes to give you 13 new excuses to add more rose gold to your collection this spring. Because (as we’ve already excessively drilled into your mind) we seriously can’t get enough.
Remember that bronze, shimmery M.A.C. eyeshadow you had sitting in your online cart that you finally decided to buy after two months? The one that you immediately tapped over your lids without bothering to look in the mirror, as soon as it came in the mail? Now what if we told you there’s a chance that eyeshadow wasn’t a genuine M.A.C. product, but instead, a counterfeit? Welp, according to a recent Bloomberginvestigation, massive amounts of counterfeit makeup are currently sold in America, and you might just be using some right now. Yay!
Like, yes, you already know that if you go to some shady story in a major city, you’ll probably find knockoff Louis Vuitton wallets and Beautyblenders. But what about the beauty products you buy from reputable sites online, like that Estée Lauder lipstick or that Bobbi Brown eyeliner you bought from Amazon, Alibaba, or Ebay? Turns out, they could be counterfeit, as Bloomberg discovered after following a 2014 sting operation that busted a mom-and-pop operation in New Jersey, where a husband and wife were ordering massive supplies of counterfeit M.A.C. makeup and then re-selling it on Amazon, as well as well as to wholesalers who distributed to New York City salons.
And what’s even worse than duping makeup lovers into spending money on crappy knockoffs is that counterfeit makeup can be incredibly dangerous, as it may contain harsh, unregulated ingredients that could be toxic to your skin. “The products often come from moonshine-style operations, with mud-caked floors and open vats of dye, and can contain paint thinner, mercury, carcinogens, and dangerous levels of bacteria,” reported the article, adding that “eyeshadow made with arsenic can seal your eyelids shut.” Excuse us while we try to permanently erase that mental image.
It goes without saying that no cheap sale is worth the risk of ending up with a counterfeit, so if you really want to avoid fakes, make sure to only buy directly from reputable, big-name companies (like Sephora, Ulta, or the brand’s website), rather than random, third-party vendors, like Ebay or Amazon (unless, of course, the seller on Amazon is the actual beauty brand). So even if you just found your favorite, perfectly pink eyeshadow at some random discount site, don’t buy it, despite how much your wallet begs you to. Trust us, your eyelids will thank you.
If there’s one thing the awards show season gave us—other than a dozen hours of debating worst-dressed celebs with our friends while shoveling Thai food down our throats—is a pretty excellent idea of the new hair and makeup trends that will carry us into the new year. And if you kept up with the 2017 awards-show season even slightly, then you definitely noticed that the biggest makeup trend (like, big as in even Lily Collins, Naomie Harris, and Emma stone were wearing it) was, by far, strawberry-pink eyeshadow.
OK, yes, after the burgundy and red eyeshadow trends of 2015 and 2016, the idea of wearing pink on your lids doesn’t exactly scream “groundbreaking,” but in a world where celebrities rarely take risks in an effort to stay off of worst-dressed lists, a bright-pink smokey eye makes us feel all of the inspo-worthy feels. And unlike most red-carpet trends that are fully unattainable for mere mortals, every pink smokey eye we saw during awards season was surprisingly easy to wear. No, really.
OK, yeah, it still sounds daunting, but trust us when we say literally anyone can pull of this look. And to get you inspired, we rounded up our favorite 10 celebs of the entire awards season who mastered pink eyeshadow, without looking sick. So go ahead and try the look for yourself, because trust us when we say that pink eyeshadow isn’t going away any time soon.
It can fake a great night’s sleep, make it look like you actually have cheekbones, even give you the appearance of a fresh-faced wood nymph…
Any product that promises to make you glow should be approached with caution. What kind of “glow” are we talking about here? A neon self-tanner-gone-wrong glow? An Alex Mack-level chemical accident glow? An ET-fingertip-phone-home glow?
Yes, “dewy” skin is uber-coveted these days, and for good reason. But skin that glows can be scary, especially when that glow relies on products you’re applying to your own face with an untrained hand…like highlighter. What if you use too much? Or too little? Or you put it in a weird spot?
Highlighter—we’re talking makeup here, not the colorful markers you used to organize your notes in class—can work wonders if used correctly. It can fake a great night’s sleep, make it look like you actually have cheekbones, even give you the appearance of a fresh-faced wood nymph. But you have to know where and how to apply it. Nothing bad will happen if it’s in an unconventional spot, but do you really want the middle of your forehead to glow?
Luckily, we’re here to help. Below are a few places you’ll want to use highlighter and why, as well as a rundown of the different types of highlighters you can find. And remember — stay away from the forehead.
What type of highlighter should I use?
Highlighters typically come in one of several formats: pot, stick, liquid and powder.
If you’re just starting out on the highlighter journey, opt for a pot. You pick the product up with the pad of your finger, meaning you have more control over how much you get, how much you deposit and where it goes. The warmth of your fingertips will also help melt the product a bit which means it’ll be easier to apply and blend in.
An instant classic is RMS Beauty’s Living Luminzer. The color is perfect for every skin tone and it’s not too glittery, meaning it’s not obvious. With a coconut oil base, it’s also skin-friendly and super-easy to apply, blend and layer if you want more oomph. This stuff also lasts forever…seriously, even if you use this every single day, you won’t need to repurchase for at least a year. It’s like the never-ending pot of luminized goodness.
Next up are sticks. Like highlighters that come in pots, stick formulas are creamy and blendable, and the shape makes them easy to grip like a writing implement, as if you’re drawing the highlighter on your face. Fingers can get into the small spots on your face, but a stick makes covering a long swath of skin much easier and more seamless.
The Moonlight Illuminator from Vapour Organic Beauty is another universally-flattering shade, with rosy undertones that pull double duty making you look glowy and sunkissed. This stick is easy to apply, infinitely buildable and will make you look like you’re constantly awash in incredibly flattering candlelight.
Though the control factor is a bit lower, liquid highlighters work for small and large areas, like your decolletage or even your legs. (There’s no reason your face should have all the highlighter fun!) Just add a few drops to your favorite moisturizer, apply and prepare to glow.
For a sheer, natural-looking luminosity, opt for Gressa Skin’s Minimalist Illuminating Serum. This stuff functions as makeup, but it’s also a serum which means it delivers a serious dose of skin-friendly ingredients like broccoli seed oil, horsetail extract and sea buckthorn every time it’s applied.
Finally, there’s powder highlighter. The staying power with powder isn’t as great as the other formulas as it sits on top of the skin, it’s a bit more subtle and takes a steadier hand to apply, but with the right brush, the effect is lovely.
How do I use highlighter?
The whole point of a highlighter is to lighten and brighten whatever area you’re applying it to. The slight shimmer in the formula also means the product will catch and reflect light, making certain areas of your face appear higher and more hydrated.
To make your eyes look bigger…apply highlighter just beneath your eyebrow, directly on the brow bone. This will highlight the arch in your brow, making your eyes appear wider and more alert. You can also add some to the center of your eyelid for a similar effect.
To appear more awake…when you’re running on three hours of sleep but need to fake a great night’s sleep, dab a bit of highlighter in the inner corner of your eyes. Stand back and marvel at what a little makeup can do to your exhausted visage.
To fake cheekbones….actually apply highlighter just above your cheekbone. Start from just under the center of your eye socket and work up and out in a diagonal line toward your temple.
To glow all over…gently tapping highlighter on the apples of your cheeks over blush will give you a cheery, rosy glow. (To find the apple of your cheeks, smile into a mirror. The part of your cheek that stands out is where you want to aim that highlighter.)
To prioritize your lips…a touch of highlighter on your cupid’s bow (that little indents just beneath your nose and just above the center of your lips) will draw major attention to your pout.
To slim your face…not that you need it! But if you want to play around with contouring, apply a few dots or a thin line of highlighter to the bridge of your nose for a minor slimming effect.
And always remember to blend, blend, blend! Whether you do it with a sponge, a brush or your fingers, this step is key. Nothing is worse than a noticeable streak when you’re trying to get your glow on.
+ What are you thoughts on highlighting? Let us know your tricks in the comments below!
What better time of year to speak to the art of blushing? Vapour’s Shenoa Riegel sheds some light on Artemis…
ARTEMIS is the Greek goddess of light, the hunt and the moon. Only fitting that such an independent spirit served as the inspiration for Vapour’s newest Aura Multi-Use shade, created in collaboration with Kathryn Budig, a warrior for self-acceptance, honesty, and helping others find true balance (who also happens to be an internationally celebrated yoga teacher and wellness author).
Embracing the need for healthy self-expression and authenticity, Vapour is redefining beauty on our own terms. Women want a glow,and we want it to be effortless. Today, multi-tasking beauty tools are essential; they save time in the morning and space in your bag.
Vapour Multi Use Classic Blush is a multi-tasking superhero. One easy swipe of the stick allows flawless application of pigment to cheeks and lips. Just tap to blend. This satin shade can even impart a rosy glow to lids for a polished look. ARTEMIS’ glow allows your untamed spirit to look fresh and rested, even if you aren’t. It’s build-able too; tone it up or down by layering and blending.
“ARTEMIS is the inspiration for my philosophy ‘Aim True’, so it seems only proper to create a color that embodies her fearless self acceptance. I’m hoping everyone who wears it will feel like a goddess; confident and natural.” —Kathryn Budig