Remember that bronze, shimmery M.A.C. eyeshadow you had sitting in your online cart that you finally decided to buy after two months? The one that you immediately tapped over your lids without bothering to look in the mirror, as soon as it came in the mail? Now what if we told you there’s a chance that eyeshadow wasn’t a genuine M.A.C. product, but instead, a counterfeit? Welp, according to a recent Bloomberg investigation, massive amounts of counterfeit makeup are currently sold in America, and you might just be using some right now. Yay!
Like, yes, you already know that if you go to some shady story in a major city, you’ll probably find knockoff Louis Vuitton wallets and Beautyblenders. But what about the beauty products you buy from reputable sites online, like that Estée Lauder lipstick or that Bobbi Brown eyeliner you bought from Amazon, Alibaba, or Ebay? Turns out, they could be counterfeit, as Bloomberg discovered after following a 2014 sting operation that busted a mom-and-pop operation in New Jersey, where a husband and wife were ordering massive supplies of counterfeit M.A.C. makeup and then re-selling it on Amazon, as well as well as to wholesalers who distributed to New York City salons.
And what’s even worse than duping makeup lovers into spending money on crappy knockoffs is that counterfeit makeup can be incredibly dangerous, as it may contain harsh, unregulated ingredients that could be toxic to your skin. “The products often come from moonshine-style operations, with mud-caked floors and open vats of dye, and can contain paint thinner, mercury, carcinogens, and dangerous levels of bacteria,” reported the article, adding that “eyeshadow made with arsenic can seal your eyelids shut.” Excuse us while we try to permanently erase that mental image.
It goes without saying that no cheap sale is worth the risk of ending up with a counterfeit, so if you really want to avoid fakes, make sure to only buy directly from reputable, big-name companies (like Sephora, Ulta, or the brand’s website), rather than random, third-party vendors, like Ebay or Amazon (unless, of course, the seller on Amazon is the actual beauty brand). So even if you just found your favorite, perfectly pink eyeshadow at some random discount site, don’t buy it, despite how much your wallet begs you to. Trust us, your eyelids will thank you.
Makeup is a magical, wonderful, and seriously transformative thing (at least, you know, when done well by an incredibly excellent beauty enthusiast). Like, although we’re totally aware that Kim Kardashian’s contoured cheekbones and nose are not actually cut like marble IRL, we can’t say we’re not still weirdly fascinated by the fact that her entire face is carved out of makeup. Which is probably why we—and everyone else on the internet, apparently—is obsessed with this one woman’s before-and-after makeup photo that went viral this weekend.
The photo was posted by user EmmaSkies on Reddit’s MakeupAddiction with the title, “Drastic before-and-afters are my favorite thing.” In the photo, the woman shows a side-by-side photo of herself, totally makeup-free and clean-faced, next to a photo of herself with gorgeous, dewy foundation, a golden smokey eye, long-as-hell lashes, and literally perfect brows. So, you know, the exact going-out makeup you always attempt.
Obviously, EmmaSkies’ skin tone, face, and existence was completely perfect without any makeup, but we’re still seriously impressed by how well she disguised the few zits and red marks she did have scattered around her cheeks and chin. And we’re not the only ones who noticed: “Wow, love this! I like how nice and fresh your skin looks, and the lipstick looks fantastic on you,” commented one user, while another wrote, “You’re amazing! Dying to try your foundation and concealer!”
Luckily, EmmaSkies nicely listed every single product she used on her face, which included mostly drugstore products (uh, thank you), like Wet ‘n’ Wild Photofocus Primer, L’Oreal Infallible Totally Coverage Foundation, and Maybelline Instant Age Rewind Concealer on her skin, with ColourPop Brow Pencil in Dope Taupe on her brows, and, well, a zillion more products on her eyes and lips.
Clearly, EmmaSkies underestimated how much people love before-and-afters, seeing as she later wrote, “Wow, I was absolutely not expecting this to get any traction! I don’t think I was planning on this many people seeing me without makeup; woops.” Welp, too late, EmmaSkies—we’re all obsessed, and will promptly be trying this look out on ourselves tonight.
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