Category Archives for "Life and Style"

Mar 09

The Ideal Social Media Post Length: A Guide for Every Platform

By KellyWil

There’s no such thing as too much engagement on social media.

Marketers can always use more likes, shares, video views, and comments. And integral to driving that engagement is nailing the length of your message.

This article is a curation of research around ideal character counts (not to be confused with character limits) for posts and other types of content on:

Are you writing too much in your social media posts? Too little? Are your videos too long or not long enough? Optimize the length of your content and you’ll be more likely to engage and convert your audience.

Let’s go.

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. And then learn how you can use Hootsuite to measure results.

The ideal length for Facebook posts

Shorter posts usually receive more likes, comments, and shares on Facebook. People like when a message makes its point quickly and concisely. It’s satisfying.

Organic posts: 1 to 80 characters

In 2016, BuzzSumo analyzed more than 800 million Facebook posts. Based on their findings, posts with less than 50 characters “were more engaging than long posts.” According to another, more precise study by Jeff Bullas, posts with 80 characters or less receive 66 percent higher engagement:

There are a couple reasons for this, including increased:

Barrier to entry: Facebook cuts off longer posts with an ellipsis, forcing users to click “See More” to expand the text and read the entire message. This extra step doesn’t seem like much, but it will drive down engagement. Every time you ask the audience to take action, a percentage of people will lose interest.

Barrier to comprehension: the longer a person reads, the harder his or her brain must work to process information. But people don’t like to think. We just want to get it, just like that. Content that demands less work—less cognitive energy—to consume and understand will enjoy higher engagement rates.

Paid posts: 5 to 18 words

Every Facebook ad needs three types of content: a Headline, Main Text, and a Description.

After analyzing 37,259 Facebook ads, AdEspresso found that ads did best when the copy in each element was clear and concise. According to the data, the ideal length for a:

Whether the post is organic or paid, brevity seems to drive engagement.

Capitalize on this by keeping your ad copy concise: don’t use two words when one will do. And keep it clear: omit adverbs, jargon, and the passive voice from your copy.

Videos: 30 to 60 seconds

With video, one of the primary measures of success is how long people watch, also known as your video retention rate.

In 2016, Kinetic Social tracked 2 billion social ad impressions and found that 44 percent of 30- to 60-second videos on Facebook were viewed to completion. Meanwhile, videos that ran under 30 seconds or over two minutes saw completion rates of 26 and 31 percent, respectively. A more recent poll, from 2018, showed that 33 percent of Facebook users preferred to watch shorter videos, from 30 to 50 seconds long.

Whenever possible, keep your videos tight.

Careful! Don’t go over the limit:

The Ideal Social Media Post Length

The Ideal Post Length for Twitter

In 2017, Twitter doubled its character limit to help make writing on the platform easier.

“Our research shows us that the character limit is a major cause of frustration for people tweeting in English,” explains product manager, Aliza Rosen. “When people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting.”

But just because you have twice the room doesn’t mean people want to see you use it.

Organic and promoted tweets: 71 – 100 characters

Whether you’re running an ad or not, data from Buddy Media shows that tweets containing less than 100 characters receive, on average, 17 percent higher engagement than longer tweets.

This is, in part, because shorter tweets are easier to read and comprehend. Short tweets also give retweeters enough room to add their own message.

Research by Track Social corroborates these findings:

Twitter hashtags: 6 characters

“The best hashtags are those composed of a single word or a few letters,” writes Vanessa Doctor from “Twitter experts recommend keeping the keyword under 6 characters.”

Again, this length is about reader comprehension, especially since hashtags don’t support spaces.

Careful! Don’t go over the limit:

The Ideal Post Length for LinkedIn

More than 546 million professionals use LinkedIn.

As the platform’s user base grows—making it more and more difficult to win organic attention—marketers must continually optimize their messaging for quality, timing, and of course, length.

Organic and paid updates: 25 words

The research on this topic isn’t very recent, but Hootsuite finds that, as with all other types of social updates, it’s best to keep LinkedIn updates short. Because of the “See More” button, your message will be cut off at the 140 character mark. As a general rule of thumb, we stick to 25 words or less.

Articles: 1,900 to 2,000 words

Paul Shapiro, founder of Search Wilderness, analyzed more than 3000 of the most successful posts on LinkedIn’s publishing platform. These posts, on average, received 42,505 views, 567 comments, and 138,841 likes.

He discovered that articles with more words perform better.

“Posts between 1900 and 2000 words perform the best,” writes Shapiro. “[They] gain the greatest number of post views, LinkedIn likes, LinkedIn comments, and LinkedIn shares.”

Shapiro also learned that titles between 40 and 49 characters in length received the greatest number of post views overall:

Videos: 30 seconds

In 2017, LinkedIn gave its users the ability to natively upload videos that play automatically in their followers’ feeds. Unlike other platforms, LinkedIn also shares video data (e.g., viewers’ companies and job titles), making it a valuable resource for marketers.

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. And then learn how you can use Hootsuite to measure results.

Technically, videos can go up to 10 minutes, but according to LinkedIn best practices, videos under 30 seconds perform best. In fact, an internal study found that videos under 30 seconds reported a 200 percent lift in view completion rates.

The ideal length for Instagram

Unlike Facebook and Twitter, Instagram was founded on visual content. The platform was made to showcase compelling pictures and videos, but the right combination of words will promote engagement on any post.

Engagement, of course, is crucial to maximizing your content’s reach, since Instagram’s algorithm places posts with the most Likes and comments near the top of your followers’ feeds.

Organic Instagram posts: 138 to 150 characters

“A great Instagram caption will ad context, show off your brand’s personality, entertain audiences, and compel your followers to take action,” writes Hootsuite’s Michael Aynsley. In other words, the most compelling captions add value to a post.

On Instagram, captions can be up to 2,200 characters long, but you’ll only need a fraction of that limit to move the needle. Most people scroll through their feed quickly, so it makes sense to keep your captions clear and concise, punchy.

Brief copy is easy to consume. It also doesn’t get cut off with an ellipsis.

Sponsored Instagram posts: 125 characters or less

Instagram recommends keeping the captions on sponsored posts under 125 characters.

Again, this length supports readability and ensures that the text won’t get truncated.

Instagram hashtags: 5 to 9 per post at less than 24 characters each

Instagram posts can have up to 30 hashtags, making it tempting to stuff each caption with as many as possible. As a marketer, fight this urge. Using more hashtags won’t necessarily yield higher visibility.

According to research by TrackMaven, posts with nine hashtags receive the most engagement:

And on Instagram, specifically, hashtags with 24 characters or less are the most popular:

Hashtags, like keywords, demand a strategic approach, one that centers around quality not quantity. Stuffing hashtags makes your post look like spam. Here’s everything else you need to know about using Instagram hashtags like a pro.

Careful! Don’t go over the limit:

The ideal length for YouTube

At the end of the day, YouTube is a search engine, meaning it relies on text to organize and rank the nearly 400 hours of video uploaded to its servers every minute.

Therefore, in addition to optimizing video length, marketers must front load their content’s title and description copy with relevant keywords—and that means keeping an eye on character count.

YouTube videos: 3 minutes

Whether you’re watching videos on YouTube or anywhere else, one of the most important KPIs is retention. How long do people actually watch? Are viewers finishing your videos at a high rate? If so, you’re doing something right.

Speaking of doing something right, ReelSEO found that the top 50 videos on YouTube are, on average, 2 minutes and 54 seconds.

YouTube titles: 70 characters

“The title of your video is probably the most important SEO factor to consider,” writes Brendan Cournoyer, marketing VP at Brainshark. “Titles for YouTube videos should include relevant keywords to ensure high rankings in Google and YouTube search, while still being compelling enough to encourage clicks and views.”

Cournoyer recommends keeping titles within 70 characters, including spaces. Anything longer will be cut off in search results.

Descriptions: 157 characters

“The Description field in YouTube represents another opportunity to let search engines know what your video is about,” explains Cournoyer. “These descriptions also appear as rich snippets in search results [and] can help encourage more clicks to your content.”

Cournoyer recommends keeping the first line of the description brief, compelling, and rich with keywords, as only the first 157 characters will appear as a snippet in search.

Careful! Don’t go over the limit:

The ideal size and length for Pinterest

On Pinterest, image size matters.

So does the length of your description.

Pinterest images: 735 X 1102 pixels

According to Pinterest best practices, images on the platform should have a minimum width of 600 pixels and a 2:3 aspect ratio, which is how the height and width of an image relate.

For example, a 2:3 aspect ratio would be 600 pixels wide by 900 pixels tall.

Descriptions: 200 characters

Studies show that descriptions containing about 200 characters receive the most repins:

This is your chance to add context, to persuade and sell. It’s your chance to tell a story and conjure emotion, to make a promise. The description is your chance to compel.

Careful! Don’t go over the limit:

Now, over to you.

This article will get you started but it won’t carry you across the finish line.

Every audience is unique, so the onus is on you to understand what resonates best with your followers and users. We recommend running extensive A/B tests that’ll help you determine if the suggested character counts in this guide are, in fact, ideal for you.

Your research may prove otherwise.

In any case, you’ll never know unless you test.

Eddie Shleyner is a direct response copywriter, content strategist, and the founder of, where he publishes content about the art and science of written persuasion. You can find his bylines at Forbes, Hubspot, The Workforce Blog, and more.


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the neon demon
Feb 20

The Neon Demon is Visually Stunning, But its Beauty is Skin Deep

By Kelly Wilson

Elle Fanning in a scene from ‘The Neon Demon.’

Image: the neon demon

The Neon Demon is a spectacularly beautiful and superficial movie about absolutely nothing.

On the surface, which is all there really is, its about a delicate teenager named Jesse (a pure-hearted Elle Fanning) who moves to Los Angeles to become a model. Once there, she happens into a frenemy-ship with a smirky makeup artist named Ruby (Jena Malone) and her model friends Sarah (Abbey Lee) and Gigi (Bella Heathcote).

As Jesse rises in the fashion world, Ruby and her beautiful cohorts slowly realize her success could spell their demise.

Nicolas Winding Refns (Drive, Only God Forgives) crime here is not making a bad movie. Its directing a beautiful movie with an extremely lackluster screenplay … which he co-wrote, alongside Mary Laws and Polly Stenham.

For nearly two hours, the film is visually stunning, but deeply purposeless. Bizarre twists have very little payoff, and lines meant to be wry and sexy come off charmless and cloying, particularly when every main character is a fashion plate attempting to be all California cool and nonchalant.

Thankfully, you can save yourself from caring about the dialogue to strictly focus on the visual spectacle. Every scene looks brilliant, creatively designed like a moving, intensely stylized fashion editorial. The clothes are gorgeous, the makeup inventive. Even settings like a cheap motel imbue a kitschy chic dreaminess, a perfect backdrop for beautiful Jesse to saunter about in gauzy little dresses.

Winding Refn also pushes for hyper-colored ethereal effects, mixing in glitchy, surrealist scenes that are a trippy feast for the eyes, paired with a brilliant score by Cliff Martinez. There’s a touch of Under the Skineeriness and horror, but Demonlacks the complexity of the creepily gorgeous Scarlett Johansson art film.

Speaking of other movies Demon resembles, there are elements reminiscent of campier fare like The Craft or Jawbreaker, but without any of the fun or personality.Demon magines itself a more serious picture, which drains it of any potential playfulness, something it could have used for its lackluster plot points.

“The story-line was so secondary that the ending was literally thought up on the set.”

The story-line was so secondary that the ending was allegedly thought up on the set.”If any of the crew has suggestions, let us know!” Fanning reportedly said. That won’t be surprising to anyone who sits through the whole thing.

Young Jesse quickly rises through the modeling ranks, with the help of amateur photographer Dean (Karl Glusman) and a modeling connection thanks to super agent Jan, played by Christina Hendricks. Speaking of, Hendricks’ role is like an iStock photo of a Shallow Modeling Agent, predictably scripted and unworthy of her talents.

Also hey, Keanu Reeves is in this movie, playing sleazy motel owner Hank, which is such random, but fun casting. Reeves seems to relish this opportunity to go full dirt bag, but his screen time is limited.

Fanning plays the part of the wide-eyed ingenue well, but the character doesn’t have enough personality to keep you completely engrossed. There’s nothing interesting about Jesse except that she’s pretty, and somehow spectacularly more pretty than extremely pretty humans Gigi and Sarah (by the way, Lee and Heathcoate are both pretty delightful in these supporting roles). It’s just assumed that Jesse has that It factor, or as Ruby so eloquently explains it:She has that thing.

That! Thing!

Additionally, there’s an absurd level of fawning over three blonde, blue-eyed women, an obsession with European beauty standards (reflective of the current fashion industry, certainly) that will bore you to tears and have you praying for even the slightest touch of melanin. Of course, that never arrives.

The pace picks up once Gigi, Sarah and Ruby get frustrated with Jesse’s quick success. Suddenly she is Natalie Portman and they are all bitter Winona Ryders hellbent on destroying this youthful queen bee. She’s Robin Tunney and they’re just a bunch of evil Fairuza Balks!

Sigh. Unfortunately, Neon Demonisn’t as winning as either of those films. All of its charm and beauty is skin deep.

Image: mashable composite

Have something to add to this story? Share it in the comments.

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Feb 20

Are You Hot Or Just Cute?

By KellyWil

It’s time to find out if people see you as a little cutie-pie or a drop-dead babe!
This quick test will help you find out how others see you and what your strong side is.

Just Click on the Quick Personality Video Test  Get Started....

It's time to figure out if folks see you as a little cutie-pie or a drop-dead hottie! This quick
test will serve to help you figure out how others see you and what your durable side is. It will
certainly help you discover if you're super hot or simply just cute. You have 4 options for every
one of the 10 questions. You'll discover how many points you get for your choice after every one.

Add them up and identify more about the real you! This video is designated for entertainment and
relevant information objectives only. The video is not planned to function as a substitute for
professional, medical or psychological recommendations of any kind.


Pick your happy song 0:22

How do you react to a flirty text from a stranger? 0:48

Where do your eyes go when you first meet a handsome guy? 1:21

What would you never do to get someone to like you? 1:51

What is your driving style? 2:21

Describe your ideal Friday night. 2:52

What do you do when you feel like you need some change in your life? 3:57

Pick a fruit 3:15

Pick a dessert 3:35

What do you do when you feel like you need some change in your life? 3:57

Do you believe in love at first sight? 4:30

100 to 170 points explained 5:04

180 to 250 points explained 5:28

260 to 320 points explained 5:49

330 to 400 points explained 6:12

Coggles | Life



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Nov 28

What Would it Sound like if Men Got the Lame Advice we give to Working Moms?

By Kelly Wilson


Listen up, ladies. Y’all just don’t know how hard it is to be a working dad these days.

We’re expected to do it all. Raise the little ones, pay the bills, look “sexy,” be assertive in our career (but not too assertive), and somehow get it all done in time to have dinner on the table for the wife and kids.

Wait. That doesn’t sound right.

GIF from “Family Matters.”

Real talk: Being a parent of any gender is really hard, but it’s the moms who get all the extra pressure and all the horrible advice that goes along with it.

Seriously, go Google “tips for working moms,” start reading, and try not to break something. There’s oodles of advice out there for everything, from how to stay organized, to how to make time for your avocado-filled beauty routine, to how to set proper boundaries at work.

Most of it is well-meaning and all, but you can’t help but wonder, what would it look like if we tried to give this same kind of advice to working dads?


A hilarious parody Twitter account recently began skewering this kind of misguided advice for moms, and it’s a must-follow.

The tweeter known as @manwhohasitall began tweeting in August and has shared over 3,200 delightful nuggets of wisdom since then. (Working dads sure do need a lot of help!)

In his or her own words, the author (who wanted to remain anonymous … and in character, at that) told Upworthy, “I offer supportive lifestyle advice for the frazzled working dad juggling housework, kids, job, ‘me time’ and truly great skin.”

It’s got something for everyone, including cleverly disguised thoughts on the unbelievably low standards we set for dads who “help” with the kids…

Why we feel that women somehow need permission to have confidence…

Some fantastic advice on how to spend our precious “me time” (the author prefers to spend theirs “in a candlelit bubble bath with a full glass of water and maybe an almond”)…

And plenty more. Just enjoy these for a moment:


“I’ll be honest with you,” the author told Upworthy. “It’s tough being a working dad. There’s so much pressure to look good, keep a perfect house, and stay hydrated.”

Once you’ve recovered from rolling on the floor laughing, you don’t have to look too hard to see the underlying point here.

Go check out the rest of these amazing “tips.” And when you’re done with that, be sure to reward yourself with some much needed “me time.”

I’ll be spending mine scrubbing the floor, exfoliating, and chanting self-affirmations.

Read more:


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Dec 21

Punt guns, picks and paintings among the historical oddities of Ballaratc Town Hall

By KellyWil

They were big enough to take down an aeroplane but were invented before the Wright Brothers’ feet ever left the ground — two punt guns are among some of the historical oddities being documented in Victoria’s gold rush capital of Ballarat.

Over the past 12 months, Ballarat City Council has been cataloguing hundreds of historical items stored at Town Hall in the hope of attracting more tourists to the 147-year-old building.

The items range from paintings, weapons and manuscripts, to a crucible believed to have been used during the Eureka Stockade.

Consultant curator Roger Trudgeon has catalogued 600 items in the past year but expects that figure to double.

“There’s at least another 600 to 1,000 to go that I know about,” Mr Trudgeon said.

“I’m aware too that there are other sites that the Council is responsible for where there will be more material.”

Terrifying weapons offer insight into government

Prior to the Ballarat City Council confiscating the illegal firearms in the early 20th century, the punt guns were used to hunt wildlife, mostly ducks, at Lake Wendouree.

“They are said to take 10 to 15 birds at once,” Mr Trudgeon said.

“The cartridges are massive and the power they represent is enormous. I think any self-respecting wildlife would run a mile if they knew this was coming.”

But Mr Trudgeon has found a historical significance in the punt guns that goes beyond their impressive size and rarity, and shows how the role of local government has changed over time.

“They show some of the more unusual parts of Ballarat’s history,” he said.

“The historical collections here are full of things that surprise you about what councils do and what they had to do in the past, and how effective they were playing their role in trying to create some sort of order out of the chaos of the gold rush.”

A painting of Victoria’s legislative assembly in 1896 points to Ballarat’s significant role in pre-Federation politics, with many feeling the city had been robbed of becoming the national capital in 1901.

“Ballarat had the distinction of being the electorate that had the highest vote for Federation of any electorate of Australia … something like 96 per cent of people voted for it,” Mr Tudgeon said.

“One of these reasons that people in Ballarat were very much in favour of it was because they believed at the time that they were going to be the national capital.”

Collection being digitized with 3D scanners

In March, Ballarat City Council commissioned a private company to create 3D scans of some of its historical collection, including a relay torch from the 1956 Melbourne Olympics and a mining pick used on the Ballarat goldfields.

Mayor Samantha McIntosh said Council wants to create a virtual catalogue of its historical collection so that people can view it online.

“We’ve rescued a lot of pieces that have been in roof lines and containers and the like, that are property of the Town Hall, that really do connect with the history of the city,” Cr McIntosh said.

We want it to be online, we want to make sure that we’ve got availability for everyone.

“It’s a heritage building and therefore doesn’t meet all regulations, doesn’t have access for everyone, so we want to make sure that there is an accessible way for anyone to view and enjoy the history of our Town Hall.”


Oct 25

Rose-Marie Swift’s Guide to Greenwich Village

By KellyWil

Rose-Marie Swift’s Guide to Greenwich Village

How RMS Beauty’s founder — and her cute dog Frankie — navigates New York City… This post comes to you from contributor, Katheryn Erickson. Though RMS Beauty founder Rose-Marie Swift grew up in Vancouver, her energy is all New York. The makeup artist, who shares a tiny pup named Frankie with Miranda Kerr, keeps it very […]

Greenwich Village

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